Zephyr sees massive gains in lead volume and market share When leading SaaS company Zephyr came to us, their digital marketing strategy was overly broad and lacked cohesion. With campaigns and goals in place, they needed help reigning everything in to a sharp message and aligned approach. With so many team members and initiatives at play, everyone was hamster-wheeling and struggling to stay caught up. This lapse in cohesion created a hodgepodge of mixed messaging, and, not surprisingly, they weren’t bringing in as many qualified leads as they desired.